MEET RACHEL WHITE
Strategic Storytelling & Communications Specialist
Hi, I’m Rachel.
I’m a communications strategist and PR specialist with more than two decades of experience helping creative people and founder-led brands tell their stories and build visibility.
My career began in music and media before moving into brand communications and PR, where I’ve worked with hundreds of clients across arts, culture, events and consumer brands.
Over the years I realised that many founders and creatives struggle with the same challenge:
how to talk about their work in a way that feels authentic and effective.
House of DIY was created to share the tools, frameworks and strategies I’ve developed throughout my career — so that creatives and founders can approach PR with more confidence, clarity and purpose.
Today I divide my time between consultancy, workshops, mentoring and teaching, helping individuals and organisations build stronger stories, communications strategies and reputations.
PR client experience: Hendrick’s Gin, Art London, Geronimo Inns, Inamo, Hoxton Pony, The Electric Group, The Beat-Herder Festival, Cro Cro Land, Brixton Disco Festival, Punch Records, Soundcrash, Roundhouse Rising, LIMF Academy, Universal Records, Content is Queen, The Oram Awards, Live Nation.
Workshop/training client experience: General Assembly, She.Said.So, Open Sauce, Hep Musicians, The Rattle, Roundhouse Rising.
Recent press:
Sound Advice - Podcast Interview, 2025.
Girls Twiddling Knobs - Podcast Interview, 2025.
Connect with me on LinkedIn.
✨ Rachel’s EXPERIENCE: WORKSHOPS, TEACHING & TRAINING ✨
I host workshops all year round, helping small business owners DIY PR. I deliver sessions both online and IRL to a number of organisations, from universities to brands, charities to corporations.
Get in touch if you’d like to hire me to run a workshop or speak at your event.
