How to use the 5W's to tell your story

Writing a press release, penning a pitch, creating a deck, taking part in a networking event, being interviewed? The HANDIEST PR tool to rely on is the use of the 5W’s.

Respond to each of the W’s in relation to what it is you’re communicating, whether it’s a new product, a campaign, a project, a service, a news item:

💥Who? Who is involved in your story? Give an overview as to who you are.
💥What? What is the story you’re telling? What is the product / event / service / news?
💥When? Is it time-sensitive? When is it happening / launching / available from?
💥Where? Where is it happening / launching / available from?
💥Why? What’s the WHY? Why is this important and relevant to your ideal audience member?

This streamlines your story, helps you stay on message, and makes it super clear for those you’re communicating to🔮