'DIY Digital PR for your Small Business' FREE workshops this January
Join us during the latest lockdown for a deep dive into DIY digital PR, presented by Rachel White, coach and founder of House of DIY. Hosted by Echo and Loughborough University London.
About this Event
This is a two-part workshop - you’ll need to commit to attending both sessions that will take place one week apart on 21st and 28th Jan, 11am-1.30pm.
Your small business must be registered with Companies House using a London address.
To book your place please register for a free ticket on Eventbrite and we'll be in touch by email to complete a short onboarding survey to confirm your place.
** Please note - you only need to register for Session1 on 21st Jan in order to book for both parts of this workshop. The second session will take place on 28th Jan - thank you **
Dates
Session 1 - Thurs 21st Jan, 11am-1.30pm
Session 2 - Thurs 28th Jan, 11am-1.30pm
The workshop
Join Rachel White, founder of House of DIY on this practical and interactive 5-hour course.
This workshop is designed for small business owners to learn essential skills and practice digital PR as an effective part of an overall comms strategy, focused on enhancing your reputation and credibility.
We’ll talk you through how you can use online PR to position and grow your profile, set yourself up as an expert and improve your visibility (in all the right places!).
Digital PR is a key asset to any overarching comms strategy. We'll talk about what's relevant right now and what you need to know - nailing the key points and exploring how you can put these into practice for your small business.
Week 1 - Thurs 21st Jan, 11am-1.30pm (2.5 hours)
Preparation, planning and devising a strategy you’re really comfortable with
Intro to online PR - what you need to know
The 4 pillars of online PR for optimum visibility
Creating a proven and manageable PR strategy
Week 2 - Thurs 28th Jan, 11am-1.30pm (2.5 hours)
All about proactivity, showing up and taking action for your small business
Pitching for PR opportunities in the digital space and how to maximise reach
Finding and nurturing community and collaboration online
A guide to owned media and leveraging PR to benefit your small business
Takeaways:
An overview of how PR actually works in the digital space and why it's important especially during these uncertain times
Learn about Rachel's 4 pillars of digital PR and feel confident to put them into action alongside a strategy that works
Feel confident putting yourself out there for PR opportunities, and creating your own valuable content.
Learn the importance of leveraging your PR and the key ways to implement
This is a roll up your sleeves, learn by doing, interactive course. As well as activity prompts throughout the sessions, you’ll also be set short takeaway tasks during the week break to get you thinking.
We encourage you to bring your notebook, ask questions, and take part. They'll also be plenty of allocated Q&A time for all those burning questions. Plus, you'll get a chance to meet everyone else taking part and build your network.
We love seeing people's faces and will encourage everyone to have their cameras on and to engage in the workshop. That way everyone is guaranteed to have a more fulfilling learning experience.
Who's this for?
This workshop is for small business owners who want to learn the necessary skills to DIY their own digital PR strategy. PR is one of the best ways to build trust and credibility in your business or brand, and better still it's completely free!
Your small business must be registered with Companies House using a London address. We'll require you to submit your company number as part of the short onboarding survey which we'll send to you by email after you've registered for a free ticket on Eventbrite.
Echo is an Economy of Hours: a marketplace without the money.
Our members buy and sell their skills, services and resources they have for those that they need, using a currency called Echoes.
The exchange rate couldn’t be easier: 1 hour = 1 Echo.