How to use Google Alerts for your PR

I’m all about making the DIY PR life as easy as poss for you, so here’s a quick tip:

Set up Google Alerts.
Use keywords such as your brand, business, or even your name. You won’t miss any mentions or published coverage as you’ll get an alert straight to your inbox.

A bonus way of using Google Alerts is to subscribe to keywords relevant to your PR. E.g ‘Christmas gift guide’, so that you can discover relevant writers and spark feature ideas for future pitches.