How to stay on top of your PR

Cut the slack. Focus on a few key activities to make your PR purposeful and without admin overwhelm.

Quick-fire round of activities:

📣 What does the client / customer want from you? (Read the relevant media)

📣What does your industy / peers want from you? (Know your stuff, flex your expertise)

📣 What YOU actually want to do (Don’t be afraid to say No to anything that isn’t for you, to spend more time on the Yes work).