5 Tips for Pitching to the Media

More press coverage? Yes please!
Here are some quick and easy tips to ensure you’re making the most out of your media pitches.

⚡️What are your shared values and can you highlight this in your pitch? E.g Sustainability or Community.

✨Can you offer some bespoke comments such as a guest article, how-to, tips, or comment on a larger conversation?

⚡️What do you actually want them to say about you/ your business and is that clear in your pitch and your press kit?

✨Have you included a call to action? What are you asking them to do, Review a product? Interview you? Make it clear.

⚡️BE HUMAN. Journalists are inundated with 100’s of pitches a day. Being personable and friendly goes a long way.

If you’d like to discuss your PR strategy I offer ways of working 1-1. Drop me a message to chat.

Rachel White