When should you say 'No' to the press?

ANSWER: Whenever the opportunity doesn’t clearly benefit or align with your business values.

⭐️It’s better to have fewer items on your press highlights if those titles are totally on brand for you. There’s nothing worse than googling your business and all the top links are to publications that aren’t relevant to you, or your target audience.

⭐️Niche / smaller publications with a dedicated community are likely to give more value and offer a straighter, and shorter line, to your ideal audience.

Get in touch if you’d like to discuss the best PR targets for your campaign, and how to reach them.