How to build and use a Press Kit
credit: Constance Doyle Photography
This month's post looks at how you might use a Press Kit in your PR activity.
A press kit is useful because it houses all your business assets in one media-friendly place, making it one less thing to worry about when you're busy pitching yourself for press opportunities.
Let's get started:
1. What is a Press Kit?
️A Press Kit is a central spot for all your business' PR assets.
Usually hosted on a G Drive folder, Dropbox, or a dedicated web page, it might include your 'About' page, images and press shots, visual aids or videos, music links or files, logos, case studies.. the list goes on.
️The trick is only to include content that makes sense for your business - and helps to tell your story. Prioritise quality over quantity when selecting content to use - press kits should be refined, not folders of everything related to your business. For example, choose a selection of your best press images, or only include 2 super impressive case studies instead of five etc.
2. Why do I need one?
️Press Kits are so helpful. They keep you organised - you can link journalists or event producers to the link, and they can grab anything they need to assist your next interview or media appearance. It also stops you from having to attach large files to emails (a big PR no-no!).
️They're also great for keeping your written and visual messaging consistent. When you're ready to update some of your content, you can do it all in one central place rather than having assets scattered around in different folders.
3. OK, got it; what are the next steps?
️Write a list of all the assets you need in your press kit. You probably already have everything, just not in one place.
️Decide which platform works best for you to share the link from.
️Make sure everything in there is up to date, and make a note to refresh it as needed - maybe once a month or as your campaign activity changes, such as launching new products or services, having new press images available.. and so on.
Good luck!