Create and Control Your Narrative

Your brand narrative is communicated in everything your do, it’s your story, and it forms an important part of your brand strategy, and a key part of taking your PR into your own hands.

You are a big part of the brand strategy, because you make it connect on a human level, adding that all-important authenticity. Pop back and read through your career milestones from ‘Taking Control of Your Brand’ as they’ll come in handy here. 

Things to consider:

What’s important about your business, what do you do and who for?

How do you communicate your story to customers or audience? 

Consider your visual storytelling - does your visual branding work cohesively with your verbal?

If you’d like to power up your PR with a ‘Pick-me-up’ call, where you can consult with Rachel on all things DIY PR for your business- such as help creating your brand narrative - head here.