The Importance of Local Press

Image: Here is the very wonderful artist Sub Blue on the cover of Liverpool mag Bido Lito shot by the very talented robinclewleyphotography🌟

A great place to start is right on your doorstep when it comes to PR. Read on to see why.

Local titles are champions of small businesses, people and projects within its community.

Read on for some wisdom on why local press should be on your hit list 👉

⭐Local publications are a trustworthy and credible source in your community. As well as this, the relationship goes both ways. Journalists can later rely on you for comment on a particular topic. Build those key relationships.

⭐If your business operates on a local level, you’ll want to be a key part on your community, and local press is central to that. How can your community get involved with your business? How can you create a community that’s supportive? It could be compiling marketing packs for local drop offs, complementary samples for local cafes, a launch event.. how can you get your local media titles involved?

⭐Focusing your press outreach in your locality engages with a very special area of your audience or customer base.. these are people you might interactive with IRL, and the word of mouth currency on a local level is gold🥇

Good luck with your local comms! If you want to talk to me about DIY PR and our courses and 1:1 packages, drop me a message.