4 PR pills that are hard to swallow - but will make all the difference when you do!

FUN FACT: PR ain’t easy 😅

But it’s worth it, because above any other form of marketing, it builds trust, credibility and respect 🌈

PR is a long-term marketing asset for every business, freelancer and start up. But here’s what to know at the outset...

💊You probably won’t get overnight results. Or perhaps you might, but it won’t have a long lasting effect, so plan out PR activity that goes the distance. To do this you’ll need to fit it into your daily or weekly routines, so always factor that in.

💊Not all journalists will be interested. And that’s OK! Take your time building relationships and researching for opportunities so that your pitching becomes more targeted and effective.

💊Getting one big piece of coverage won’t transform a business. But it will give you the chance to leverage this content - add to your press reel, beef up your bio etc - and add to the bigger story you’re telling.

💊 PR takes time, it requires patience and perseverance on your part, but it’s worth it! Having media and brand partners tell their audience how brilliant you are is magic.

If you’d like to book a PR strategy session, drop me a message.